• Savoy

    It has been called "London's most famous hotel" and remains one of London's most prestigious hotels with panoramic views of the River Thames. The hotel closed for renovations and gave us the task of creating a new identity, colour palette, brand guidelines and promotional photography. With such heritage, we looked to the hotels original features for inspiration of a new mark. The canopy entrance created in the Art Deco era and iconic to the hotel was our main influence. We redrew the distinctly thin original lettering hung on the canopy and used the colour of the neon green lighting from the famous signage and applied this to a black background.