Mulberry AW12
“Once again, Mulberry have bowled us over with their invitation to their show this Sunday…”, Vogue. Taking inspiration straight from the Catwalk Collection inspired by “Where the Wild Things Are”, we commissioned an illustrator to create three ‘Mulberry Monster’ characters for the season. The monsters were used on printed campaign items including the iconic tote bag. The monsters became so synonymous to the campaign that they featured in the Catwalk Collection. We designed a giant key as the invitation to the catwalk to 'unlock the monsters lair'. Claridge’s of London was transformed into the lair, full of fur-covered benches, giant monster limbs and fur-printed chocolate boxes.
