sophie towler titchener

‘Jawhar’, a luxury resort opening in Marrakech approached us to design their logo, colour palette and ‘pre-opening’ items for the launch of their ‘ground breaking ceremony’. The word Jawhar translates from the arabic to ‘jewel’ which is reflected with the jewel shaped dot above the ‘J’ of the logo. We then drew inspiration from the origin of the resort destination using African inspired patterns and colour palette.