• Drake’s

    "It’s a fantastic example of brand identity: an elegant mark, impeccably applied." Taylor Garries. Luxury haberdasher Drake’s of London made the decision to update their identity to correspond with the launch of their flagship store, off Savile Row. The logo doesn't aspire to tell the whole story of the brand; it's simply an elegant 'wordmark'. Every piece of printed collateral is created with traditional techniques to reflect Drake’s quality. The logo is 'die stamped' onto rich imperial blue paper stock. The bags use a herringbone ribbon, which was inspired by Drake’s use of classic materials.