sophie towler titchener

It has been called "London's most famous hotel" and remains one of London's most prestigious hotels with panoramic views of the River Thames. The hotel closed for renovations and gave us the task of creating a new identity, colour palette, brand guidelines and promotional photography. With such heritage, we looked to the hotels original features for inspiration of a new mark. The canopy entrance created in the Art Deco era and iconic to the hotel was our main influence. We redrew the distinctly thin original lettering hung on the canopy and used the colour of the neon green lighting from the famous signage and applied this to a black background.

Inspired by the strong geometry of the Savoy logo, we created bespoke packaging constructed of geometric shapes, producing a visually successful Savoy Tea collection. Afternoon Tea, served in the Thames Foyer room at The Savoy Hotel originally housed an indoor rose garden. As Afternoon Tea items can be purchased from the Tea Shop, we used the roses as inspiration for a pattern that is applied to all Tea Shop packaging and also the Thames Foyer menu.

"It’s a fantastic example of brand identity: an elegant mark, impeccably applied." Taylor Garries. Luxury haberdasher Drake’s of London made the decision to update their identity to correspond with the launch of their flagship store, off Savile Row. The logo doesn't aspire to tell the whole story of the brand; it's simply an elegant 'wordmark'. Every piece of printed collateral is created with traditional techniques to reflect Drake’s quality. The logo is 'die stamped' onto rich imperial blue paper stock. The bags use a herringbone ribbon, which was inspired by Drake’s use of classic materials.

“Once again, Mulberry have bowled us over with their invitation to their show this Sunday…”, Vogue. Taking inspiration straight from the Catwalk Collection inspired by “Where the Wild Things Are”, we commissioned an illustrator to create three ‘Mulberry Monster’ characters for the season. The monsters were used on printed campaign items including the iconic tote bag. The monsters became so synonymous to the campaign that they featured in the Catwalk Collection. We designed a giant key as the invitation to the catwalk to 'unlock the monsters lair'. Claridge’s of London was transformed into the lair, full of fur-covered benches, giant monster limbs and fur-printed chocolate boxes.  

Collection – ‘In the setting of an English garden amongst a medley of decadent flora and fauna are fresh colour and tropical-inspired prints in an explosion of blossom pastels.’ We chose to focus the celebration of colour with a bespoke invitation that reached the recipient in a luxury craft-lined box. The box held the main invitation detailing the show alongside a bespoke sketchpad and miniature paint set by Bristish heritage art brand Winsor and Newton. For the London Fashion Week show we focused on the English garden inspiration with printed gnomes on press folders and clothes tags. Life sized gnomes alongside a catwalk of flower filled trees and pastel coloured drinks brought the campaign alive.  

‘Mulberry’s botanically inspired Autumn Winter 2013 collection featured a rich palette of oxblood, midnight blue, black and taupe. Traditional English heritage style can be seen through layered checked patterns and butterfly motifs.’ The very nature of the collection led to the creation of a butterfly invitation. The magic of the invite was in the weights that were secretly added to the paper stock so that when one holds the invitation on their finger, it balances perfectly. The veins of the butterfly were cropped in such a way that they could also resemble the veins of a leaf, which brought in the other inspiration of the season – Botany.  

We were asked to come up with a logo to represent this new pie company. The mark we created reflects the iconic four chimneys of the Power Station at Battersea in London and the logo colour palette was influenced by the dark red brick colour used to build Battersea Power Station. The logo has been featured in the recently published Pentagram Marks book.  

Mulberry sponsored Tim Walker’s photography exhibition at Somerset House and were invited to design the main guest invitation. The exhibition was launched with a preview evening attended by guests including Kate Moss, Jamie Hince, Helena Bonham Carter and Tim Burton. Inspired by the wooden crates used at the exhibition, we designed a flat paper version of the same crate with a poster that pulled out detailing the event and showcasing the front cover of Tim Walker's new book...Storyteller.

‘Jawhar’, a luxury resort opening in Marrakech approached us to design their logo, colour palette and ‘pre-opening’ items for the launch of their ‘ground breaking ceremony’. The word Jawhar translates from the arabic to ‘jewel’ which is reflected with the jewel shaped dot above the ‘J’ of the logo. We then drew inspiration from the origin of the resort destination using African inspired patterns and colour palette.